We’re Turning 20, and You’re Invited to Celebrate With Us
Pace Car Rental started in May 2006 with a simple mission: to help people get moving with vehicle rental that is practical, affordable, and easy to understand.
Today, we are proud to be a homegrown South African brand with branches across the country, a national fleet of thousands of rental vehicles, and thousands of customers who have trusted us along the way.
Birthday Celebration
Stand a chance to rent a car for just R20 per day.
We’re celebrating 20 years of Pace Car Rental with something special for the customers who have been part of our journey.
More details will be announced soon. Follow our social media pages and stay tuned.
Pace Through the Years
The Pace Story
Pace Car Rental was founded in May 2006 with a simple vision: to create a practical, affordable, and proudly South African vehicle rental company built around real people and real mobility needs.
By March 2015, Pace had reached 400 vehicles, followed by 1,000 vehicles in November 2016. In May 2019, the business reached a major milestone with a fleet of 2,000 vehicles.
That same year, Pace acquired Comet Car Rental, expanding into Cape Town and Gqeberha. Growth continued in 2021 with the acquisition of Pender Car Rental, strengthening the company’s presence in Pretoria.
Around this period, the brand also evolved from the original “Price Invader” identity into the modern Pace Car Rental brand known today.
In 2022, Pace acquired Earnacar and expanded into Kempton Park. In 2023, Pace opened its Umhlanga branch, bringing the brand into KwaZulu-Natal.
Between 2024 and 2025, Pace opened branches in Salt River, George, East London, Nelspruit, Parow, Roodepoort, and Newton Park.
Today, Pace Car Rental continues to grow as a homegrown South African car rental brand, helping people, families, and businesses keep moving.